Wednesday, February 24, 2010

FAST COMPANY:
TED Talks vs. FORA.tv

We're thrilled by a nice article in the March issue of Fast Company, Face-Off: TED Talks vs. FORA.tv.

The piece compares FORA.tv and TED as destinations for smart video, or as Bill Barol writes, "Inside the battle to build a Web-video destination for smart grown-ups." It's a tidy summary of our respective sites -- reporting that TED leads in terms of traffic, while FORA.tv dominates in terms of the number of video programs offered.

Truth be told, given our very different approaches to making great video programs available to discerning audiences, we at FORA.tv don't feel there's any real competitive dynamic going on. You can find many of the same speakers on our respective sites; the half-dozen or so TED conferences I've attended over the years are treasured memories.

We're pleased to have TED as company in serving curious, engaged and passionate viewers.

2 comments:

Nima Moinpour said...

In regards to providing great programing/content I couldn't agree more. As a matter of fact I probably learned more from watching both platforms and taking notes from History and Discovery Channel, than I learned from tedious teachers during high school.

It is a fact that my generation (born after 1980) are all about packaging. The more accessible, convenient and perhaps entertaining the more popular. True that maybe, in my opinion there is a line that shouldn't be crossed when trying to make knowledge entertaining. For there is a limit/difference between entertainment and distraction.

As far as both platforms go, its been the Magic School Bus of my adult years.

Anonymous said...

Thanks for your collaborative response to the Fast Company piece—and for not playing into the invitation to "Let's you and him fight."

The oppositional language they used reflects the overwhelming tendency in our world (as linguist Dr. Deborah Tannen outlined so well in her book The Argument Culture) to frame everything in polarized terms—as a war, boxing match, or horse race.

I presume the spirit of generosity you showed in this small way represents a broader attitude at FORA.tv. If so, I appreciate that as something which helps neutralize the corrosive nature of so much of our discourse.

Thanks for what you do and may you always do it in the best spirit.